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The Age of the ‘Unfluencer’

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Mike is a serial, bootstrapping entrepreneur – he thrives on building profitable creative service businesses as well as SaaS products that solve real world needs. He doesn’t take himself too seriously and likes to entwine humour into his keynotes to maximise audience retention.
Synopsis

Influencer marketing has taken the world by storm. Think about the Kardashians and how anything they post to Instagram results in record sales drives for that particular product or service. This is a tale of the antithesis of this trend; welcome to unfluencer marketing. This talk was given at a TEDx event using the TED conference format and has received more than 4,500 views since it was posted to YouTube last month.

  • Length: 45 Minutes
  • Slides: Yes
  • Q&A: Yes
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